Latest Blog Posts

Structured Data + SEO Gold - Melbourne SEO Recap for May 2019๐Ÿ“… Published on May 08, 2019 by Peter Macinkovic
๐Ÿ•‘ 18 min read ๐Ÿ–น 3575 words

The first Tuesday of the month means another Melbourne SEO Meetup! The May 2019 Meetup was interesting for the Melbourne SEO Meetup and exciting for me because it is the first time in almost a year in which I get to present! I love geeking out with my fellowโ€ฆ

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Pitfalls of a Complex Shopify Website for SEO and Crawlability๐Ÿ“… Published on March 16, 2019 by Peter Macinkovic
๐Ÿ•‘ 15 min read ๐Ÿ–น 2877 words

Doing SEO in Shopify is like doing SEO in hard mode. A hosted CMS prevents customisation when need be. Robots.txt is locked in. Sitemaps are automatically generated. Content types are 'locked in' and liquid is a limited templating language that makesโ€ฆ

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Cash is King - Freelance Melbourne March Meetup๐Ÿ“… Published on April 07, 2015 by Peter Macinkovic
๐Ÿ•‘ 7 min read ๐Ÿ–น 1290 words

I love learning and meeting new people so every month I try make at least four relevant meetups or networking events that really speak to me. These meetups are great and provide great insights into the way I do business as well as provide a chance to rubโ€ฆ

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Should you place the product price in a page title?๐Ÿ“… Published on March 16, 2015 by Peter Macinkovic
๐Ÿ•‘ 4 min read ๐Ÿ–น 765 words

Note: I originally wrote this blog post in 2015 and in four Years working eCommerce, I actually have developed a more nuanced opinion on this subject. Namely, I think product pricing and ranges are stronger intent signals than words like cheap etc. I try toโ€ฆ

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MelbCSS March Meetup, 2015๐Ÿ“… Published on March 11, 2015 by Peter Macinkovic
๐Ÿ•‘ 9 min read ๐Ÿ–น 1689 words

With Melbourne SEO being scheduled for Tuesday night, Wednesday night was freed for my first trip to the Melbourne CSS meetup. Located at the heaquarters of the 99 Designs office, the MelbCSS Meetup was scheduled to kick-off at 6:30pm (the talks actuallyโ€ฆ

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Seeing the full conversion funnel in Google Analytics๐Ÿ“… Published on February 10, 2015 by Peter Macinkovic
๐Ÿ•‘ 5 min read ๐Ÿ–น 803 words

I often contribute to StackExchange websites, mainly to the Webmasters StackExchange as SEO is the main topic there. I plan to go over all of my (successful) answers on the Stack Exchange website and dive deeper in my blog. Jimmy Hooker asked the followingโ€ฆ

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Is there a difference between link relationships and sameAs microdata?๐Ÿ“… Published on February 09, 2015 by Peter Macinkovic
๐Ÿ•‘ 4 min read ๐Ÿ–น 643 words

I often contribute to StackExchange websites, mainly to the Webmasters StackExchange as SEO is the main topic there. I plan to go over all of my (successful) answers on the Stack Exchange website and dive deeper in my blog. Jason Chisel asked the followingโ€ฆ

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Google will not penalise you for duplicate GitHub pages๐Ÿ“… Published on February 06, 2015 by Peter Macinkovic
๐Ÿ•‘ 4 min read ๐Ÿ–น 765 words

I often contribute to StackExchange websites, mainly to the Webmasters StackExchange as SEO is the main topic there. I plan to go over all of my (successful) answers on the Stack Exchange website and dive deeper in my blog. Walbuc asked the followingโ€ฆ

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